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5 helpful tips for Strategy Mapping in Business Analysis

Company shareholders love profits soaring hinting unbeatable growth. Markets love it when your company operates at its maximum capabilities. You may come up with an excellent strategy but even that is of no good use if you are not putting sufficient efforts in implementation of the same. You may promise moon but how are you going to achieve that? Here is some strategy mapping tips for devising a sound business strategy.


Before plunging at a Business Analysis training program, be prepared with high level understanding of the following:

  • Provide a well-defined overriding objective
  • What is going to be dominant value proposition
  • What are going to be the key financial strategies
  • What are your primary customer related strategies
  • Make a suitable plan for your learning and growth strategies


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Tip #1 – Provide a Well-defined Overriding Objective

What does it take for an organization to be successful? There should be sufficient amount of clarity on what is an achievable overriding objective and what are the strategies it has in place to achieve the same. It happens to be different from the ultimate objective such as having satisfied customers, being leading service provider and low cost services and so on. For instance, some overriding objectives could be:

  • Increase in profit margin from x% to y% within z number of years
  • Increase company share price by n% by a specified date
  • Increase in total shareholder return value


Tip #2 – What is going to be dominant value proposition?

Here the company chooses the value proposition which will help it to scale the markets. The three value propositions as defined in the book: “The discipline of market leaders: Choose your customers, narrow your focus, and dominate your market” are as follows:

  • Customer Intimacy
  • Operational Excellence
  • Product Leadership

Tip #3 – What are going to be the key financial strategies?

Here are the three key financial strategies that company defines namely:

  • Revenue growth
  • Productivity
  • Asset utilization

Every organization needs to dedicate sufficient time and effort into devising strong financial strategies for moving ahead.

Tip #4 – What are your primary customers related strategies?

‘Customer is the king’ and without any doubt the end customer is the primary focus for every business. Your organization should strive hard to:

  • Add new customers and retain the existing ones
  • Increase in revenue earned per customer
  • Reduce cost incurred per customer

Each one of these strategies demands sufficient attention from your company. However, your choice of value proposition will define how much focus you decide to give to each one of them.

Tip #5 – Make a suitable plan for your learning and growth strategies

This step is all about identification of skill and learning gap and making every possible effort to bridge the same. There are three primary learning and growth areas:

  • Information capital – How well the company makes use of various databases, files, networks and other information systems to gain an edge over competitors.
  • Human capital – The economic value derived from investment in increasing the knowledge and skills of the employees of the organization.
  • Organization capital – It refers to the capability of an organization to connect the corporate goals with individual employee goals.

It takes a lot for successful strategy mapping for fetching reliable insights for trade analysis. Organizations willing to go new heights ought to make use of the same to scale new heights and outperform their competitors.

A career in Business Analysis could be lucrative and all you need to do is seek professional Business Analysis course.

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Steering the Business Analysis advantages in an Agile Background

It took a while for the project processes to synchronise entirely with agile methods. After increased acceptance across areas, Business Analysis is being tried and tested in an agile environment. The results so far are encouraging and confirm that the businesses have positioned themselves higher.

Who shall challenge ‘value to customer’? What issues are being addressed and why a particular piece of software is being developed as the core solution? Business Analysis answers all! Thus, calls for learning the agile impact while pursuing a course in Business Analysis.


Cross-functional Teams and Business Analysis

Agile environment happens to encourage cross-functional teams. In such a scenario, one is bound to doubt that if a Business Analyst is actually needed? A Business Analyst is deployed centrally and performs integrated communications amongst all. He has a high-level view of all teams, tasks assigned to them and the progress of each.

Thus a business analysis is imperative for every enterprise looking forward to expanding its customer base and exploring new avenues of success.

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Changes in Business Analysis as agile gets adopted across the board

An important change that agile methodology has brought about in the functioning of businesses is that it has resulted in greater collaboration between teams. Behavior Driven Development (BDD) is shaping up how businesses lay out their acceptance criteria. It makes the complex functionality of any given software more understandable for any individual of non-technical background.

A business analyst can contribute in more than one ways for the advancement of a business. Why couldn’t a business analyst play the role of a tester, where he or she would work on ensuring that the development team has worked well on completing all the requirements of the end customer! In addition, even the former could play the role of a proxy product owner to work out the modalities of signing off! The phrase that ‘that’s not my job’ has become too outdated in this age and one has to wear many hats at a single time.

Business Analysis by an agile team in the absence of a specialist

That would be indeed a cracking idea! Teams can come up with exciting ideas and there is hardly anything that stops them from making stupendous progress. However, there is a note of caution – absence of the same cannot be an excuse for letting things slip and cause an embarrassment later on. For instance, you may end up missing on important details that can lead to less than satisfactory understanding of complex business processes, thereby leading to incorrect development later on. It might seem tempting for developers to interview the clients themselves, but this approach can have deep pitfalls for the reasons specified above. Way forward for agile teams with respect to business analysis practices

  • The product owner should be included in the overall development process. There ought to be a detailed conversation among developers, testers and the product owner regarding the end product that you wish to develop.
  • Story kick-offs can work wonders when it comes to an understanding of requirements and the implementation of the same.
  • Collaborative designing by involving the whole team can be another cool idea. There are a number of options in this regard, including drawing wireframes of one’s understanding of a problem, brainstorming and finally, converging on a final design.

Clarifying several complexities such as business processes, industry standards, company policies, complex changes in government regulations and much more. Business Analysis ensures dynamic changes around. There is a pressing need for not forgetting the areas that demand consideration.

All geared up for a training course in Business Analysis? Stay updated for more insights.

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