Understanding the need for AEM

Adobe Experience Manager (AEM) speaks about the customer experience of your site (content) across various channels. In the technologically sound world, one needs to administer content over various local dialects. Your substance is consumed using various hand-held devices, for instance,  mobile phones, tablets, PCs, and so on. 

This results in a circumstance that you have a lot of customer experience to administer. You need to give perfect inclusion for both iPhones and Android phones. AEM urges you to achieve this goal without any problem. 

AEM is one of the main components of Adobe’s Marketing Cloud natural framework. All components of the Marketing Cloud supplement each other and employ key responses to satisfactorily administer customer experiences.

Now, let me mention a few examples to explain how this natural framework urges you to give a prevalent customer experience. 

I am sure all of us would have visited online shopping sites. Which is the most commonly used part of a web shopping site, for instance, Amazon? It undeniably is the Search include. You mostly won’t explore through menu options, for instance, Men’s and thereafter Boots, and so forth. Your search for the thing you need. The majority of the customers fundamentally do something very similar as above, while they search.

Adobe Marketing Cloud provides you with an answer named Site Search. You can without any doubt facilitate Site Search with AEM. This limit records all of your things and nuances, as Google records site information. When a customer searches for a thing, the Site Search gives the relevant search results and makes this activity seamless. 

Thus, following your customers is important to serve them better. You need to understand the geography of where they come from, the site pages they visit, and so forth. AEM can be facilitated with Adobe Analytics gives you extraordinary detailing ability and statics about your client’s conduct. 

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Content Personalization 

It is another critical aspect of your site. You should have the choice to change your site as per your customer profile. In case your customer is a male of a particular age gathering, provide search results that keep them engaged. Accordingly change the search results if the customer is a female of a particular age group. Adobe’s Marketing Cloud plan, Adobe Target, does it for you without any problem. 

Adobe Social

It is an activity in the Marketing Cloud game plan that fuses AEM with Social Media. Adobe Campaign licenses you to supervise automated battles without any problem. To lay it out simply, AEM with other Marketing Cloud arrangements give an exceptional user experience to your customers. To conclude, AEM changes your substance into experiences that realize better customer reach, support, and increased ROI. 

That’s all for today. If you’re interested to read more articles on this topic, feel free to visit ZaranTech Blog.

At ZaranTech, we also offer a Self-paced video learning program for Workday HCM mentored by certified and experienced subject matter experts. Browse through our course pages for further information.

Happy learning!