crossThe growth of competitive market is increasing day by day. As the market comprises of various organizations, the increasing progress can be attributed to the individual organizations. The organization consists of various departments and sub units. These units have their own value and belief system .On the whole the organization being a single entity has its own value system that is known as culture of the organization .Certain companies start a joint alliance hence resulting in cross cultural value system. There are various theories regarding the Cultural aspects of any country. This article tell that cross cultural management is an important task for Business Analyst.

“An organization consists of personnel, physical factors, and functions that brought together to translate plans into tangible products or services” (Harold Koontz, 1983).


This includes striving to enrich society, both materially and spiritually, and contributing towards the preservation of the global environment.


Conducting business with proper means to maintain principles of transparency and openness.


It includes policies incorporated for the Expansion of business, based on global dimension.

Organizational culture can be defined as a set of common values, principles which pertain to the activities of the human of an organization. These are a set of knowledge standard that belong to the organization and which may in turn govern the perception of the members of the organization. These values are tested and come into action under severe external and internal environmental conditions of an organization. The importance of an organizational culture lies in setting certain standards for an organization which in turn effects the goal formation, assigning different roles in an organization and determining the methodology of working of the people.

The major dimensions that include cross cultural management are:


  1. Designing a theoretical framework to understand the cultural differences:

The effect of the differences on the effectiveness and the working of the organization

  1. Developing an organizational awareness: The main focus is on the intercultural aspects of the business.
  2. A deep understanding of the cultural models as well as theoretical backgrounds.
  3. Identifying cultural strengths and attributes This can be beneficial for the organization.
  4. Awareness of an individual core competencies in culture


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